IU, the “Goddess of Spring” Descends: Pink Romantic Visuals

Korea’s leading jewelry brand J.ESTINA has unveiled the second campaign for its 2026 spring season with its muse IU.

Arriving on the spring breeze, the ‘Lucky Breeze’ campaign spotlights the ‘CLOVIA’ jewelry collection, carrying a special message of good fortune for the upcoming White Day.

In the newly released pictorial, IU wears a romantic pink tulle dress, completing a lovely look reminiscent of a spring goddess. Layering the modern reinterpreted ‘CLOVIA’ necklaces, she presents a radiant styling that sensibly captures the season’s mood.

The ‘CLOVIA’ collection worn by IU is a portmanteau of ‘CLOVER,’ meaning good luck, and ‘DIA,’ the Italian word meaning goddess, and features a modern reinterpretation of the four-leaf clover shape. A gold necklace that evokes an elegant mood with delicately set white stones within the four-leaf clover silhouette, and a silver necklace that maximizes brilliance with pavé-set white stones, make perfect gifts to convey fluttering feelings.

A J.ESTINA representative said, ‘The CLOVIA collection is jewelry of good fortune to give to a loved one—or to yourself—and we recommend it as a special gift to share heartfelt sentiments this coming White Day.’

Meanwhile, to celebrate the launch of the ‘CLOVIA’ collection, J.ESTINA is running a White Day gift promotion. The NEW ‘CLOVIA’ collection worn by IU, along with best-selling jewelry and watch collections—including the ‘BREEZE’ collection—will be available with discount benefits at stores nationwide and on the official Naver online store.